Who it's for
For leaders and organisations who need strong videos, interviews and recorded appearances, from message and speaker preparation to recording and post-production.
Executive Visibility & Media Production
Strengthening Presence and Becoming Visible
A leader can hold a strong position. If they don't come across clearly and naturally on camera, they don't land with the audience.
Videos, interviews, podcasts and recorded statements make leaders more visible inside and outside the organisation. But on camera, things that barely show in a normal meeting quickly become visible: long answers, complicated phrasing, a missing clear position or language that's too rehearsed.
Formats
- Media Coaching1:1
- Video & Interview Productionproject format
- Presentation Recordingpreparation and recording
- Shooting Day1 day
- Ongoing Executive Content Support
Foundation
TRIPLE IMPACT: Swiss Academy's model built on public speaking, neurocommunication and energy management. Researched by Lucerne University of Applied Sciences and Arts (HSLU) and financially supported by Innosuisse.
Where we
can help
From a single interview to a series of executive videos: we prepare content, leader and recording exactly as the specific situation requires.
CEO & executive videos
Video statements from leaders to employees, customers, partners or the market, with a clear message and natural impact instead of read-out corporate text.
Interviews and expert conversations
Preparation for interview, podcast or conversational video: short answers, a clear position, handling questions and quickly focusing on what matters.
Thought leadership content
Translating leaders' experience, ideas and stance into substantial content for LinkedIn, corporate channels and external communication.
Townhalls and internal video statements
Preparing communication on change, strategy, results or important decisions so the message is not only sent but understood.
Recorded presentations and keynotes
Adapting presentations for camera: shortening content, rebuilding the storyline and making the delivery natural, even without a live audience in the room.
Preparation and recording in our studio
Working on the message, camera coaching, rehearsal, professional recording with camera, light and sound, and subsequent editing for publication.
Focus of the work
The focus of the programme is shaped by the topics that truly matter in your situation.
Core message
Defining what the audience should understand, remember and take away from the recording.
Voice, pace and impact
Working on speaking pace, pauses, intonation, energy and audience contact.
Storyline and structure
Building the logic so the main idea becomes clear early and the arguments strengthen it instead of overloading it.
Executive presence
Strengthening personal presence and confidence on camera.
Work in front of the camera
Speaking naturally, confidently and vividly, without reading, memorising or excessive formality.
Adaptation to format and audience
Adjusting the message for CEO video, interview, podcast, townhall, recorded presentation or social media.
Interviews and answering questions
Getting to the point quickly, holding the line of the answer and handling follow-up or critical questions with composure.
Studio and production
Professionally organising camera, sound, light, shoot and post-production.
Work formats
Choose the right depth: a short shared introduction, an intensive preparation, a guided development programme or targeted 1:1 sparring.
Preparation for camera, microphone and interview
Result: The leader appears more confident and precise on screen, in interviews and during recording.
Book a conversation
project format
Production of a specific statement, interview or videocast
Result: Message, speaker preparation and production are brought together in one process.
Book a conversation
preparation and recording
Recorded presentation or keynote
Result: Preparation of content and speaker, followed by professional recording.
Book a conversation
Multiple speakers or pieces of content in one session
Result: A planned production day for several leaders, formats or content pieces.
Book a conversation
Regular content from leaders
Result: Continuous work on visible leadership communication with a consistent rhythm and quality standard.
Book a conversation
Individually or as a team
In the conversation, we clarify whether individual support or a shared development programme fits your needs.
Individual work
For a leader who wants to appear more confident and precise on camera, microphone or in interviews.
Discuss individual workFor teams and organisations
For organisations that need a repeatable process for videos, interviews and regular executive content.
Discuss team work“
Fantastisch! Die letzten 2 Tage waren wirklich aussergewöhnlich. Ich bin mit einer hohen Erwartungshaltung ins Training gegangen und wurde definitiv mit neuen Erkenntnissen überrascht.
Matthias Wittenberg
Director of Sales Carglass Deutschland
“
Die Swiss Academy hat mich enorm weitergebracht. Top Team, sehr innovativ und kompetent.
Priska Flury
Unternehmerin
Frequently asked questions
Questions and answers
A short overview of what the programme achieves, how to choose the right format, and when a different topic area makes more sense.
What skills and results does the programme develop?
• Define the leader's positioning and the topics they should become visible for. • Speak confidently on camera and work with eye contact, voice, pace and energy. • Build interview logic and prepare key answers. • Develop media concepts and set up a clean process from briefing to post-production.
How do you choose the right format?
Individual media coaching is useful when confidence on camera is needed. Project production fits a specific statement, interview or videocast. A shooting day makes sense when multiple speakers or pieces of content need to be recorded. Ongoing support fits regular leadership communication.
Can we adapt the production to our channels?
Yes. The format can be tailored to internal channels, LinkedIn, townhall videos, CEO messages, employer branding, customer communication and your visual identity.
What if it's not about video, but a decisive live appearance?
Then High-Stakes Communication and Executive Presence is the better fit. There, impact in the room, Q&A and behaviour in the decisive moment are central.
More on High-Stakes CommunicationWant to understand which format fits?
In a free conversation, we clarify your situation and choose the right format for individuals or teams.