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High-Stakes Communication and Executive Presence

Staying Composed When It Matters Most

In 20 minutes in front of the board or investors, the audience needs a clear position, not the backstory of the project.

When a lot is at stake, technical preparation alone is often not enough. Critical questions, differing expectations and high visibility make it demanding to convey content clearly, credibly and with personal conviction. We help executive teams and boards stay composed in such situations, provide orientation and build trust, without having to put on an act.

Who it's for

For executive team members, senior leaders and high-visibility leaders who need to present with confidence in front of the board, investors, at townhalls, conferences or other decisive situations.

Formats

  • BriefingKeynote or half-day workshop
  • Intensive2 to 3 days on site
  • Journey4 to 10 days on site + online support
  • Executive Sparring1:1

Foundation

TRIPLE IMPACT: Swiss Academy's model built on public speaking, neurocommunication and energy management. Researched by Lucerne University of Applied Sciences and Arts (HSLU) and financially supported by Innosuisse.

Where we
can help

We help prepare important appearances, sharpen the core message, practise critical questions and act with composure in the decisive moment.

01

An important appearance is coming up

An important appearance in front of the board, supervisory board, owners or investors is coming up.

02

A decision needs to be presented convincingly

A strategy, budget or decision paper needs to be conveyed clearly, credibly and convincingly.

03

Townhall or public event

A townhall, conference or public event offers the chance to provide orientation and build trust.

04

Critical questions are expected

Critical questions or differing expectations call for especially thorough preparation.

05

The message needs to hit the audience more precisely

An appearance needs to be more tailored to the specific audience, committee or panel.

06

The role has become more visible

A new or more visible leadership role brings additional demands on presence and personal impact.

07

The appearance should feel more composed

The delivery itself should become more composed and memorable, without feeling artificial or forced.

08

Rehearsal is needed

Rehearsal, feedback or video analysis should build more confidence for the decisive moment.

KärcherLandiMerckZühlkeHandelsblattVerdunovaPhönixUTZ

Focus of the work

The focus of the programme is shaped by the topics that truly matter in your situation.

01

Audience and stakeholders

Understanding who is in the room, what is expected and what decision is needed.

02

Core message

Defining what the audience should understand and remember.

03

Storyline and dramaturgy

Building the appearance and argumentation around the decision and the intended impact.

04

Strategic presentations

Preparing strategy, budget and decision presentations.

05

Executive presence

Strengthening voice, language, posture, presence and personal impact without appearing artificial.

06

Critical questions and Q&A

Being prepared for objections, risks and difficult questions.

07

Rehearsal and video analysis

Using rehearsal, feedback and analysis before the decisive moment.

Work formats

Choose the right depth: a short shared introduction, an intensive preparation, a guided development programme or targeted 1:1 sparring.

Briefing1–4 h

Compact impulse format (keynote or half-day workshop)

Staying composed when it matters most

Result: Clarity on the success factors of convincing appearances in front of an audience and important committees, from audience and core message to personal impact and handling critical questions.

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Intensive2–3 days

2–3-day on-site training programme

High-stakes appearances with clarity and impact

Result: Preparation and rehearsal of a specific appearance, presentation or committee situation. Participants work on message, dramaturgy, audience-appropriate framing, language and presence, and receive feedback and video analysis.

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Journey4–10 days

Multi-month development programme (4–10 days on site + online support)

Developing leadership presence in decisive situations

Result: Longer-term development of an authentic and effective presence in recurring committee, presentation and public situations, including preparation for critical questions and transfer into everyday leadership.

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Executive Sparring1:1

Individual 1:1 support for leaders

Sparring for key moments

Result: Individual preparation for public appearances as well as board, owner or investor meetings, in terms of content, dramaturgy and personal presence, including preparation for critical questions and possible objections.

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Individually or as a team

In the conversation, we clarify whether individual support or a shared development programme fits your needs.

Individual work

For a leader who needs to prepare a specific appearance in front of the board, investors or a large audience.

Discuss individual work

For teams and organisations

For organisations where key people regularly appear in high-stakes situations and need a shared preparation standard.

Discuss team work
“
Fantastisch! Die letzten 2 Tage waren wirklich aussergewöhnlich. Ich bin mit einer hohen Erwartungshaltung ins Training gegangen und wurde definitiv mit neuen Erkenntnissen überrascht.
“
Sensationell, meine Erwartungen sind deutlich, deutlich übererfüllt worden. Ich bin mega happy!

Frequently asked questions

Questions and answers

A short overview of what the programme achieves, how to choose the right format, and when a different topic area makes more sense.

What skills does the programme develop?

• Analyse the expectations, risks and trust criteria of a specific audience. • Develop a strong storyline from context to decision, argument or request. • Strengthen voice, pace, pauses, body language, audience contact and personal presence. • Answer critical questions with composure and rehearse the key moment before the actual appearance.

How do you choose the right format?

The briefing suits a shared preparation standard. The intensive format fits a specific presentation, townhall, meeting or investor conversation. The journey makes sense for leaders who regularly appear in highly visible situations. Executive Sparring fits a single urgent and important moment.

Can we adapt the programme to a specific appearance?

Yes. We can work with a real presentation, board materials, a townhall script, an investor story, a conference appearance or a critical Q&A.

What if the appearance is being recorded on video?

Then Executive Visibility & Media Production is the better fit. There, message, on-camera behaviour, recording format and production are treated as one shared process.

More on Executive Visibility

Want to understand which format fits?

In a free conversation, we clarify your situation and choose the right format for individuals or teams.

Duration
30 minutes
Commitment
No obligation, free of charge
Language
German or English
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